01
Challenge
This development requires new, inclusive concepts for the mobility of senior citizens that take into account the changing needs of elderly people as well as the expected labour shortage in the public transport sector.
02
Process
We started the concept development process with the creation of different personas that represent the range of life situations of elderly people in our personal environment and that could lead us to identifying possible needs of this social group.
To find solutions to those needs we drew on the individual experience and creativity of our online community and translated their input into different design approaches.
03
Concept
After evaluating and narrowing down the resulting concepts we focused on a ride-hailing concept tailored to the needs of senior citizens that enables self-determined mobility into old age. It is based on a sharing concept with age-appropriate, autonomous microcapsules that transport senior citizens safely to various everyday destinations.
The autonomous microcapsule offers space for a group of up to three passengers. The interior holds a comfortable bench seat and a space designed for wheelchair users or to store walking aids and other items of luggage.
The concept follows a holistic approach that incorporates the interests and needs of a widerange of stakeholders. Moreover, it represents a real alternative to MIT and has the potential to reduce the number of cars owned by senior citizens.
Its circular design and electric drive ensure resource-saving production and a reduced carbon footprint.
