01
Challenge
After setting up 35 “Infohäuser” all over Germany and monitoring their use over the course of several months, it became clear that some aspects of the original concept (by Wiendl Expo) required further consideration. loop was approached to develop different approaches to encourage more interaction with the Infohaus and to enable a more intuitive navigation of the Infohaus contents.
02
Process
Based on feedback our client had already collected as well as from contextual inquiries we conducted, we created user journeys of the different user groups to gain a better understanding of their varying experiences and to identify pain points and opportunities for improvement.
We condensed those insights into a number of key questions we then used as starting points for a collaborative brainstorming session with representatives of the user groups.
03
Results
From the wide spectrum of ideas that emerged, we created different design approaches that ranged from a color coding system for easier orientation within the amount of information displayed to a set of accompanying furniture to create new user scenarios for the Infohaus.
